CARBON & DMRV
A Simple Introduction for Farmers and Partners
Wellcrop Global supports carbon-ready, climate-smart farming through a simple digital system known as DMRV — Digital Monitoring, Reporting & Verification.
This page explains, in plain language, what carbon farming means at Wellcrop, how the DMRV platform works, and what it may offer farmers over time.
What Is Carbon Farming? (In Simple Terms)
Carbon farming means farming in a way that improves soil health and reduces emissions, allowing soils to store more carbon over time.
At Wellcrop, carbon is not the starting point.
It is a result of better farming practices, such as:
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Reducing chemical fertiliser use
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Improving soil biology
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Increasing root growth
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Improving water efficiency
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Restoring soil structure
When farming improves, soils naturally store more carbon.
What Is DMRV?
DMRV stands for Digital Monitoring, Reporting & Verification.
It is a digital system that helps record:
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What farmers are doing on their fields
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How practices are changing over time
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What outcomes are being achieved
In simple terms, the DMRV platform creates a clear record of real farming activity, rather than relying on estimates or assumptions.
Why DMRV Matters
Without proper monitoring and verification:
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Regenerative claims cannot be proven
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Farmers may miss future opportunities
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Partners and funders lack confidence
DMRV helps ensure that good farming practices are recognised, documented, and trusted.
How the Wellcrop DMRV Platform Works
The Wellcrop DMRV system is designed to be practical and farmer-friendly.
1. Recording Farming Practices
The platform records key information such as:
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Participation in Wellcrop programmes
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Use of biological inputs
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Training attendance
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Field observations
This builds a digital history of what is happening on the farm.
2. Tracking Progress Over Time
The system helps track:
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Input reduction
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Changes in soil condition
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Crop performance trends
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Water efficiency indicators
This allows farmers and programmes to see progress, not just talk about it.
3. Reporting for Transparency
Data collected through the DMRV platform supports:
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Programme reporting
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ESG and sustainability reporting
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Cooperative-level summaries
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Partner and funder accountability
Reports are based on real participation and field data.
4. Supporting Carbon & Climate Readiness
The DMRV platform is designed to support future carbon and climate initiatives by:
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Creating verifiable data trails
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Supporting third-party validation
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Linking farming practices to measurable outcomes
Carbon opportunities are treated as a possible additional benefit, not a promise or requirement.
What This Means for Farmers
For farmers, this approach means:
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No complicated paperwork
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No technical reporting burden
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No upfront carbon commitments
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No risk added to normal farming
Farmers focus on farming better.
Wellcrop focuses on recording and reporting responsibly.
What Carbon Is — and Is Not — at Wellcrop
Carbon IS:
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A potential future opportunity
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Linked to better soil and farming practices
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Dependent on verified data
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Supported by transparent monitoring
Carbon IS NOT:
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Guaranteed income
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A requirement to join Wellcrop
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A replacement for farming income
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A speculative scheme
Wellcrop’s priority remains farmer productivity and cost reduction first.
How Carbon & DMRV Fit Into the Wellcrop System
Carbon and DMRV support — but do not drive — the Wellcrop approach.
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The Framework explains how the system works
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Products support soil and crops
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Programmes support adoption and training
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DMRV supports transparency and long-term value
👉 See how it all fits together → Our Framework & 7 Pillars
Why This Approach Is Different
Wellcrop believes that:
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Good farming comes before carbon
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Farmers should not carry extra risk
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Data must reflect reality
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Transparency builds trust
This ensures carbon and climate initiatives are credible, responsible, and farmer-aligned